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Going negative doesn't work
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last edited
by Mike 12 years, 1 month ago
Going negative often doesn't work
Reasons to agree
- Going negative can backfire, particularly in a multi-candidate field. Just four years ago, Howard Dean and Dick Gephardt were front-runners to win the Democratic nomination. Looking to seal the deal, each ran blistering ads just before Iowa voted. The result was mutually assured destruction: Both ended up losing voters and the nomination. John Kerry and John Edwards got the coveted tickets out of the leadoff caucus state. The lesson: Those who run negative ads risk driving up their own negative perceptions in voters' minds.
Going negative doesn't work
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