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Going negative doesn't work

Page history last edited by Mike 3 months, 3 weeks ago

Going negative often doesn't work

Reasons to agree

  1. Going negative can backfire, particularly in a multi-candidate field. Just four years ago, Howard Dean and Dick Gephardt were front-runners to win the Democratic nomination. Looking to seal the deal, each ran blistering ads just before Iowa voted. The result was mutually assured destruction: Both ended up losing voters and the nomination. John Kerry and John Edwards got the coveted tickets out of the leadoff caucus state. The lesson: Those who run negative ads risk driving up their own negative perceptions in voters' minds.

 

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