Reasons to agree

Those who advocate going negative over a positive message are jaded.
Those who advocate activism over reason are jaded.
Patrick says; "…Appeals to reason increasingly fall on deaf ears. That sounds like a stinging indictment, but it's not. It's simple reality. And smart politicians need to adapt to it."
Jaded: made dull, apathetic, or cynical by experience or by overexposure. It is jaded to give up on reason, advocate going negative, argue for storyline over issues. It's not overly idealistic, to believe that you can win by making a logical argument.